"I think that, more than writing music and as a singer, my greatest talent is that I had an instinctive knack of self-image propagation. I was very good at manipulating publicity with a few little phrases like 'erotic politics'. Having grown up on television and mass magazines, I knew instinctively what people would latch on to. So I dropped those little jewels in here and there — seemingly very innocently of course — just calling signals." – Jim Morrison on self-awareness in a 1970 interview.