From a 1965 issue of the publication 'Nite Life West' regarding how Jesse James came up with the name 'London Fog': "Asked how he came to call it 'London Fog', Jesse replied he was combing his hair to look like the Beatles, and with his hair down over his eyes, he remarked, 'Looking through my hair is like looking in a London fog'. Immediately the idea struck him as the name for his new club."
Here is a great painting of the London Fog as it would have looked back when The Doors played there. This was painted at my request by an incredible artist and friend, Stephan Beauvais (email@example.com) for use on my London Fog Facebook page (http://www.facebook.com/LondonFogSunsetStrip). He has also painted some incredible portraits of the Doors in his distinctive style. Great stuff!